At the age of 25, Georgie was looking for a Tarot reader in Byron Bay, but instead came across a Food Co-operative. She started buying organic bulk ingredients for her home-made granola, which she brought in to share with the Co-op community. She was encouraged to take her delicious granola in to local stores, so with little sales experience, but a whole lot of passion, she did just that, and Mindful Foods was born.

After 3 years establishing Mindful Foods, Georgie and her business partner opened a distribution business called “The Byron Coop” coincidentally the same name as the food coop where it all started! The 2 businesses ran side by side, manufacturing organic and activated health food products, and distributing them, along with another 20 brands including Life Cykel, Byron Bay Coffee and Byron Bay Peanut Butter.

Having built the business turnover to a 7 digit figure, with over 30 staff, 400+ retail stores, including overseas distribution, Georgie handed over the ropes and passed on her Directorship to a new owner, in order to dedicate her time and energy to her new baby daughter, Mila. A choice she has never regretted.

She knows the ropes from conception to sale, having done every role in her business. Her strength and passion is in customer relationship management, sales and training.

Having studied a Bachelor of Design in Visual Communication at UTS Sydney, Georgie is trained to have a keen eye for design coherence, as well as branding and packaging design.

She has developed strong contacts in the Health food arena, and can assist in many aspects of business development, including accounting, costings, branding, sales strategies, and marketing.