Brooke Huckerby is the Founder and Head Analytics Strategist at Penn & Lytics, with over 12 years of marketing experience and 8 years of analytics expertise.

Passionate about helping small business owners and marketing specialists take control of their marketing data, empowering them to understand exactly what’s working, not working and where the opportunities lie in their marketing. With a deep understanding of e-commerce, Brooke’s approach is to remove the overwhelm often experienced when trying to figure out your marketing analytics.

She provides practical steps and strategies to help e-commerce businesses get started with utilising their data, making data-driven decisions that lead to impactful results.